LootLocker Branding Guideline

Alexander Bergendahl, August 10, 2020

We love our logo! It's colorful, fun, and memorable and doesn't take itself too seriously. That being said, we respect the design and always want to ensure quality. If you're thinking about using our logo for something please keep it tasteful by following this guide.

Logotype

The LootLocker logo comes in a variety of lockups. Above all, please do not edit, change, distort, recolor, or reconfigure the LootLocker logo.

Vertical

Whenever possible, the logo should be represented as a vertical lockup with the full color logomark. Use the dark text version on bright backgrounds and the white text version on dark backgrounds.

Horizontal

When there is limited vertical space, the horizontal lockup can be used with the full color logomark. Use the dark text version on bright backgrounds and the white text version on dark backgrounds.

Knockout

When the colors of the logomark have poor contrast with the background, or if you don't want to draw attention to the logo, solid white or solid black knockout versions can be used.

Logomark

From time to time Hector wants his moment in the lime light, like when he's just a little avatar on social networks or dashboard UIs. When these moments arrive, use only the logomark!

Spacing

Hector is somewhat claustrophobic and really dislikes being enclosed in small spaces. This is why you need to give all variations a bit of extra space in all directions if placed next to other stuff. A good way to easily figure out how much space you need is by taking one of the Os and placing it along the edges of the logotype!

Typography

We use Circular from Lineto because it's a good looking font with nice, circular shapes that reminds us a bit of Hector. For headlines and subheadings, we use Bold. For all other text, we use Book.

Colors

LootLocker is bright and colorful. Therefore, we've created a palette of colors that we use across our branding and websites. The logomark consists of four primary colors with a "dark" variation of each.

Media Kit

The media kit with all lockups versions can be downloaded here.